| Index | Willmar | Minnesota | National |
| Income per capita | $38,709 | $49,588 | $44,883 |
| Median household income | $75,861 | $92,370 | $81,333 |
| Median income owner occupied | $107,617 | $117,544 | $106,172 |
| Median income renter occupied | $45,462 | $52,026 | $52,080 |
| Median earnings male | $49,877 | $60,747 | $54,343 |
| Median earnings female | $34,721 | $42,223 | $38,439 |
| Unemployment rate | 3.9% | 3.6% | 4.9% |
| Poverty level | 15.3% | 10.8% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 9.5% | 9.5% |
| Manufacturing sector | 21.1% | 21.1% |
| Financial & insurance services | 3.4% | 3.4% |
| Wholesale & retail services | 19.3% | 19.3% |
| Public administration | 4.0% | 4.0% |
| Transportation, warehousing & utilities | 7.2% | 7.2% |
| Education, health & social services | 17.0% | 17.0% |
| Other | 16.9% | 16.9% |
| City | Population | Household Income | National Avg. |
| Pennock, MN | 495 | $104,688 | 28.7% |
| Prinsburg, MN | 580 | $101,648 | 25.0% |
| Spicer, MN | 1,364 | $93,672 | 15.2% |
| Kandiyohi, MN | 438 | $88,258 | 8.5% |
| New London, MN | 1,275 | $84,515 | 3.9% |
| Willmar, MN | 20,156 | $75,861 | 6.7% |
| City | Population | Household Income | National Avg. |
| Oroville, CA | 20,168 | $51,546 | 36.6% |
| Central Falls, RI | 20,175 | $51,370 | 36.8% |
| Horizon City, TX | 20,136 | $81,297 | 0.0% |
| Montgomery, IL | 20,189 | $145,914 | 79.4% |
| Kirkland, QC | 20,189 | n/a | |
| Willmar, MN | 20,156 | $75,861 | 6.7% |