| Index | Willits | California | National |
| Income per capita | $39,188 | $45,980 | $44,883 |
| Median household income | $50,032 | $95,535 | $81,333 |
| Median income owner occupied | $82,072 | $130,228 | $106,172 |
| Median income renter occupied | $30,659 | $64,137 | $52,080 |
| Median earnings male | $43,339 | $52,776 | $54,343 |
| Median earnings female | $29,277 | $38,938 | $38,439 |
| Unemployment rate | 5.9% | 6.8% | 4.9% |
| Poverty level | 22.9% | 15.8% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 9.3% | 9.3% |
| Manufacturing sector | 7.9% | 7.9% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 13.5% | 13.5% |
| Public administration | 8.3% | 8.3% |
| Transportation, warehousing & utilities | 11.2% | 11.2% |
| Education, health & social services | 11.7% | 11.7% |
| Other | 32.4% | 32.4% |
| City | Population | Household Income | National Avg. |
| Calpella, CA | 636 | $127,929 | 57.3% |
| Brooktrails, CA | 4,739 | $114,841 | 41.2% |
| Potter Valley, CA | 382 | $83,678 | 2.9% |
| Redwood Valley, CA | 1,869 | $72,034 | 11.4% |
| Comptche, CA | 147 | $50,239 | 38.2% |
| Willits, CA | 5,038 | $50,032 | 38.5% |
| City | Population | Household Income | National Avg. |
| Fairfield, IL | 5,038 | $64,097 | 21.2% |
| Coverdale, NB | 5,038 | n/a | |
| Coarsegold, CA | 5,037 | $107,664 | 32.4% |
| Battlement Mesa, CO | 5,041 | $96,987 | 19.2% |
| Meadows Place, TX | 5,042 | $114,546 | 40.8% |
| Willits, CA | 5,038 | $50,032 | 38.5% |