| Index | Waterloo | Wisconsin | National |
| Income per capita | $47,703 | $43,754 | $44,883 |
| Median household income | $75,105 | $81,774 | $81,333 |
| Median income owner occupied | $126,758 | $103,160 | $106,172 |
| Median income renter occupied | $32,745 | $47,125 | $52,080 |
| Median earnings male | $82,184 | $54,326 | $54,343 |
| Median earnings female | $56,845 | $38,113 | $38,439 |
| Unemployment rate | 2.7% | 3.9% | 4.9% |
| Poverty level | 19.5% | 12.7% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 15.4% | 15.4% |
| Manufacturing sector | 30.6% | 30.6% |
| Financial & insurance services | 10.5% | 10.5% |
| Wholesale & retail services | 2.5% | 2.5% |
| Public administration | 2.0% | 2.0% |
| Transportation, warehousing & utilities | 1.8% | 1.8% |
| Education, health & social services | 9.1% | 9.1% |
| Other | 26.4% | 26.4% |
| City | Population | Household Income | National Avg. |
| Helenville, WI | 252 | $151,165 | 85.9% |
| Cottage Grove, WI | 7,270 | $146,986 | 80.7% |
| Lake Ripley, WI | 1,978 | $140,621 | 72.9% |
| Johnson Creek, WI | 3,143 | $131,683 | 61.9% |
| Sun Prairie, WI | 35,107 | $116,567 | 43.3% |
| Waterloo, WI | 3,450 | $75,105 | 7.7% |
| City | Population | Household Income | National Avg. |
| Story City, IA | 3,450 | $85,942 | 5.7% |
| Saint-Maurice, QC | 3,450 | n/a | |
| Cleves, OH | 3,449 | $114,768 | 41.1% |
| Danville, QC | 3,449 | n/a | |
| La Salle, CO | 3,448 | $111,983 | 37.7% |
| Waterloo, WI | 3,450 | $75,105 | 7.7% |