| Index | Story City | Iowa | National |
| Income per capita | $47,809 | $42,672 | $44,883 |
| Median household income | $85,942 | $81,387 | $81,333 |
| Median income owner occupied | $124,125 | $98,724 | $106,172 |
| Median income renter occupied | $34,249 | $45,890 | $52,080 |
| Median earnings male | $87,589 | $54,047 | $54,343 |
| Median earnings female | $32,026 | $36,462 | $38,439 |
| Unemployment rate | 3.8% | 3.2% | 4.9% |
| Poverty level | 14.0% | 12.3% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 8.7% | 8.7% |
| Manufacturing sector | 23.7% | 23.7% |
| Financial & insurance services | 3.2% | 3.2% |
| Wholesale & retail services | 5.4% | 5.4% |
| Public administration | 2.2% | 2.2% |
| Transportation, warehousing & utilities | 9.6% | 9.6% |
| Education, health & social services | 14.5% | 14.5% |
| Other | 28.4% | 28.4% |
| City | Population | Household Income | National Avg. |
| Gilbert, IA | 1,119 | $135,122 | 66.1% |
| Jewell Junction, IA | 1,373 | $115,343 | 41.8% |
| Colo, IA | 779 | $102,753 | 26.3% |
| Roland, IA | 1,411 | $100,689 | 23.8% |
| Ellsworth, IA | 497 | $97,341 | 19.7% |
| Story City, IA | 3,450 | $85,942 | 5.7% |
| City | Population | Household Income | National Avg. |
| Waterloo, WI | 3,450 | $75,105 | 7.7% |
| Saint-Maurice, QC | 3,450 | n/a | |
| Cleves, OH | 3,449 | $114,768 | 41.1% |
| Danville, QC | 3,449 | n/a | |
| La Salle, CO | 3,448 | $111,983 | 37.7% |
| Story City, IA | 3,450 | $85,942 | 5.7% |