| Index | Urbana | Missouri | National |
| Income per capita | $32,921 | $39,715 | $44,883 |
| Median household income | $40,831 | $72,613 | $81,333 |
| Median income owner occupied | $49,572 | $90,986 | $106,172 |
| Median income renter occupied | $32,404 | $45,210 | $52,080 |
| Median earnings male | $0 | $52,324 | $54,343 |
| Median earnings female | $40,886 | $36,971 | $38,439 |
| Unemployment rate | 1.7% | 4.4% | 4.9% |
| Poverty level | 26.6% | 15.3% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 9.0% | 9.0% |
| Manufacturing sector | 10.0% | 10.0% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 9.0% | 9.0% |
| Public administration | 0.0% | 0.0% |
| Transportation, warehousing & utilities | 45.0% | 45.0% |
| Education, health & social services | 4.0% | 4.0% |
| Other | 23.0% | 23.0% |
| City | Population | Household Income | National Avg. |
| Cross Timbers, MO | 515 | $67,658 | 16.8% |
| Louisburg, MO | 54 | $42,141 | 48.2% |
| Wheatland, MO | 343 | $35,372 | 56.5% |
| Hermitage, MO | 804 | $34,757 | 57.3% |
| Buffalo, MO | 3,224 | $33,388 | 58.9% |
| Urbana, MO | 455 | $40,831 | 49.8% |
| City | Population | Household Income | National Avg. |
| Maynard, AR | 455 | $39,555 | 51.4% |
| Shaver Lake, CA | 455 | $156,407 | 92.3% |
| Norwich, KS | 455 | $74,670 | 8.2% |
| Houston Lake, MO | 455 | $93,971 | 15.5% |
| Oakview, MO | 455 | $106,415 | 30.8% |
| Urbana, MO | 455 | $40,831 | 49.8% |