| Index | Norton Shores | Michigan | National |
| Income per capita | $48,246 | $40,534 | $44,883 |
| Median household income | $97,861 | $74,200 | $81,333 |
| Median income owner occupied | $102,685 | $92,757 | $106,172 |
| Median income renter occupied | $59,388 | $42,775 | $52,080 |
| Median earnings male | $60,129 | $52,653 | $54,343 |
| Median earnings female | $40,889 | $34,413 | $38,439 |
| Unemployment rate | 3.9% | 5.5% | 4.9% |
| Poverty level | 10.1% | 16.3% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 8.7% | 8.7% |
| Manufacturing sector | 32.5% | 32.5% |
| Financial & insurance services | 1.0% | 1.0% |
| Wholesale & retail services | 15.2% | 15.2% |
| Public administration | 3.6% | 3.6% |
| Transportation, warehousing & utilities | 4.8% | 4.8% |
| Education, health & social services | 6.4% | 6.4% |
| Other | 27.0% | 27.0% |
| City | Population | Household Income | National Avg. |
| Twin Lake, MI | 1,824 | $124,043 | 52.5% |
| North Muskegon, MI | 3,920 | $122,308 | 50.4% |
| Fruitport, MI | 1,246 | $98,684 | 21.3% |
| Spring Lake, MI | 2,544 | $92,111 | 13.3% |
| Allendale, MI | 24,346 | $87,543 | 7.6% |
| Norton Shores, MI | 25,151 | $97,861 | 20.3% |
| City | Population | Household Income | National Avg. |
| Loma Linda, CA | 25,144 | $85,058 | 4.6% |
| Ottumwa, IA | 25,168 | $62,566 | 23.1% |
| Norfolk, NE | 25,122 | $74,063 | 8.9% |
| Wilsonville, OR | 25,121 | $106,866 | 31.4% |
| Herndon, VA | 25,119 | $165,943 | 104.0% |
| Norton Shores, MI | 25,151 | $97,861 | 20.3% |