| Index | Norton Shores | Michigan | National |
| Income per capita | $32,168 | $27,549 | $29,829 |
| Median household income | $65,727 | $50,803 | $55,322 |
| Median income owner occupied | $69,618 | $62,251 | $70,586 |
| Median income renter occupied | $40,303 | $28,598 | $35,192 |
| Median earnings male | $40,516 | $35,730 | $36,919 |
| Median earnings female | $28,268 | $22,948 | $26,250 |
| Unemployment rate | 3.7% | 5.2% | 4.7% |
| Poverty level | 10.1% | 16.3% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 8.7% | 8.7% |
| Manufacturing sector | 32.5% | 32.5% |
| Financial & insurance services | 1.0% | 1.0% |
| Wholesale & retail services | 15.2% | 15.2% |
| Public administration | 3.6% | 3.6% |
| Transportation, warehousing & utilities | 4.8% | 4.8% |
| Education, health & social services | 6.4% | 6.4% |
| Other | 27.0% | 27.0% |
| City | Population | Household Income | National Avg. |
| Twin Lake, MI | 1,764 | $83,669 | 51.2% |
| North Muskegon, MI | 3,795 | $81,042 | 46.5% |
| Fruitport, MI | 1,222 | $65,625 | 18.6% |
| Spring Lake, MI | 2,477 | $62,857 | 13.6% |
| Allendale, MI | 23,696 | $57,706 | 4.3% |
| Norton Shores, MI | 24,557 | $65,727 | 18.8% |
| City | Population | Household Income | National Avg. |
| Rockville Centre, NY | 24,552 | $118,254 | 113.8% |
| Foothills No. 31, AB | 24,563 | n/a | |
| Marysville, OH | 24,569 | $79,016 | 42.8% |
| Palm River-Clair Mel, FL | 24,571 | $47,709 | 13.8% |
| Pooler, GA | 24,575 | $79,004 | 42.8% |
| Norton Shores, MI | 24,557 | $65,727 | 18.8% |