| Index | New London | Wisconsin | National |
| Income per capita | $40,202 | $43,754 | $44,883 |
| Median household income | $80,024 | $81,774 | $81,333 |
| Median income owner occupied | $111,781 | $103,160 | $106,172 |
| Median income renter occupied | $57,779 | $47,125 | $52,080 |
| Median earnings male | $60,018 | $54,326 | $54,343 |
| Median earnings female | $41,153 | $38,113 | $38,439 |
| Unemployment rate | 1.7% | 3.9% | 4.9% |
| Poverty level | 8.7% | 12.7% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 9.1% | 9.1% |
| Manufacturing sector | 42.1% | 42.1% |
| Financial & insurance services | 3.0% | 3.0% |
| Wholesale & retail services | 16.1% | 16.1% |
| Public administration | 2.1% | 2.1% |
| Transportation, warehousing & utilities | 10.5% | 10.5% |
| Education, health & social services | 2.7% | 2.7% |
| Other | 13.5% | 13.5% |
| City | Population | Household Income | National Avg. |
| Winchester, WI | 586 | $127,232 | 56.4% |
| Hortonville, WI | 2,909 | $114,858 | 41.2% |
| Dale, WI | 752 | $110,685 | 36.1% |
| Northport, WI | 468 | $104,350 | 28.3% |
| Navarino, WI | 157 | $95,471 | 17.4% |
| New London, WI | 7,307 | $80,024 | 1.6% |
| City | Population | Household Income | National Avg. |
| Plain City, UT | 7,309 | $161,150 | 98.1% |
| Atherton, CA | 7,303 | $377,485 | 364.1% |
| Beacon Square, FL | 7,302 | $59,348 | 27.0% |
| Fort Myers Beach, FL | 7,313 | $113,689 | 39.8% |
| Lower Allen, PA | 7,313 | $114,084 | 40.3% |
| New London, WI | 7,307 | $80,024 | 1.6% |