Statistic New London Wisconsin National
Population 7,307 5,966,344 336,919,644
Population density (sq mi) 1,318 110 91
Median age 36.2 39.1 37.7
Male/Female ratio 1.0:1 1.0:1 1.0:1
Married (15yrs & older) 56% 57% 55%
Families w/ Kids under 18 47% 43% 43%
Speak English 93% 91% 79%
Speak Spanish 6% 5% 13%
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Local Insights Report

Overview of New London Demographics

The demographics of New London offer invaluable insights into the composition, dynamics and needs of both urban and rural areas, empowering planners, developers and policymakers to foster prosperity, equity, and well-being for all residents. With a population of 7,307, New London exhibits a population density of 1,318 people per square mile, contrasting with the national average of 91. The median age stands at 36.2, with 56% of individuals aged 15 or older being married and 47% having children under 18. In terms of income equality in New London, 19% of households report a median income below $25,000, while 10% report an income exceeding $150,000, showcasing a diverse economic landscape.

New London Racial Demographics & Ethnicity

Recognizing the racial demographics and ethnicity breakdown of New London is pivotal for addressing systemic inequities, championing social justice and inclusion and fostering resilient communities. In New London, the racial breakdown comprises 91.1% White, 0.6% Black or African American, 1.9% Asian, 0% American Indian, and 0% Native Hawaiian, with 6.1% of the population identifying as Hispanic or Latino. 93.5% of households reported speaking English only, while 5.6% reported speaking Spanish only. Furthermore, 2.1% of residents were categorized as foreign-born.

New London Population Density

New London has a population density that is well above-average, which plays a pivotal role in promoting environmental sustainability by reducing per capita energy consumption, greenhouse gas emissions and land use. Its compact urban development encourages energy-efficient buildings, active transportation modes like walking and cycling and the utilization of public transit, fostering sustainable lifestyles and mitigating environmental impact. Additionally, the area's dense population contributes to a vibrant social and cultural scene, featuring a diverse array of cultural events, festivals and community activities. This cultural diversity fuels creativity, innovation and cross-cultural exchange, enhancing the community's social fabric. New London has a population density of 1,318 people per square mile, exceeding the national average of 91 and positions itself in a good spot to reap the benefits of densely populated areas.

Why are Demographics Important?

Social Cohesion: The examination and interpretation of demographics are pivotal for nurturing social cohesion and promoting understanding among diverse communities. By acknowledging and honoring differences in New London demographics, societies can champion inclusivity, diversity and social cohesion while addressing social disparities and advocating for equitable opportunities. Racial demographics can potentially showcase the diversity of a population and are crucial for fostering inclusive and embracing communities. Embracing diversity fortifies social bonds, fosters cultural appreciation and enriches society by celebrating the contributions of individuals from diverse racial and ethnic backgrounds.

Healthcare Planning: Analyzing the demographic data in New London has the potential to inform healthcare planning and delivery by identifying population health needs, disparities and risk factors. Healthcare providers and policymakers can allocate resources more effectively, develop prevention and intervention programs and address health inequities within communities by understanding demographic trends. Leveraging demographic statistics can enable healthcare providers and policymakers to strive for equitable, accessible and high-quality healthcare for all individuals and communities. This proactive healthcare planning approach ensures targeted interventions, efficient resource allocation and tailored healthcare services to meet diverse population needs.

Urban Development: Urban planners could use New London demographic data to design and create areas that accommodate the needs of residents, including housing, transportation and public services, while promoting sustainability and quality of life. Demographic shifts can contribute to gentrification and neighborhood change in urban or rural areas. As neighborhoods attract new residents with different income levels and lifestyle preferences, property values may rise, leading to displacement of long-time residents and changes in the character and identity of the neighborhood. Understanding population density, age distribution, household size and income levels helps inform decisions related to zoning, transportation infrastructure, housing development and public amenities. Lastly, using New London demographics for planning and development of affordable housing can help prevent displacement.

Demographics Quick Facts

  • The population density in New London is 1097% higher than Wisconsin
  • The median age in New London is 7% lower than Wisconsin
  • In New London 91.14% of the population is White
  • In New London 0.65% of the population is Black
  • In New London 1.90% of the population is Asian

Compare New London, WI Demographics

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      New London racial demographics

      Race New London Wisconsin National
      White 91.14% 86.21% 73.35%
      Black 0.65% 6.29% 12.63%
      Asian 1.90% 2.57% 5.22%
      American Indian 0.00% 0.89% 0.82%
      Native Hawaiian 0.00% 0.02% 0.18%
      Mixed race 2.26% 2.19% 3.06%
      Other race 4.06% 1.83% 4.75%
      In New London, 6.1% of people are of Hispanic or Latino origin.
      Please note: Hispanics may be of any race, so also are included in any/all of the applicable race categories above.

      Household income distribution

      Place of birth by citizenship

      New London age breakdown

      Marital status

      Age of children in married couples

      Source: The New London, WI demographics data displayed above is derived from the United States Census Bureau American Community Survey (ACS) and include 2026 modeled data developed using proprietary methodologies.