| Index | New London | Wisconsin | National |
| Income per capita | $26,901 | $29,253 | $29,829 |
| Median household income | $54,418 | $54,610 | $55,322 |
| Median income owner occupied | $76,293 | $69,544 | $70,586 |
| Median income renter occupied | $38,839 | $31,736 | $35,192 |
| Median earnings male | $41,422 | $37,342 | $36,919 |
| Median earnings female | $27,882 | $25,818 | $26,250 |
| Unemployment rate | 1.6% | 3.7% | 4.7% |
| Poverty level | 8.7% | 12.7% | 15.1% |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Labour Type | Male | Female |
| Construction industry | 9.1% | 9.1% |
| Manufacturing sector | 42.1% | 42.1% |
| Financial & insurance services | 3.0% | 3.0% |
| Wholesale & retail services | 16.1% | 16.1% |
| Public administration | 2.1% | 2.1% |
| Transportation, warehousing & utilities | 10.5% | 10.5% |
| Education, health & social services | 2.7% | 2.7% |
| Other | 13.5% | 13.5% |
| City | Population | Household Income | National Avg. |
| Winchester, WI | 572 | $83,958 | 51.8% |
| Hortonville, WI | 2,830 | $77,898 | 40.8% |
| Dale, WI | 725 | $74,271 | 34.3% |
| Northport, WI | 459 | $69,205 | 25.1% |
| Navarino, WI | 154 | $63,214 | 14.3% |
| New London, WI | 7,121 | $54,418 | 1.6% |
| City | Population | Household Income | National Avg. |
| Parkville, MO | 7,122 | $144,127 | 160.5% |
| Pacific, WA | 7,122 | $65,022 | 17.5% |
| South Patrick Shores, FL | 7,124 | $66,715 | 20.6% |
| Ville Platte, LA | 7,117 | $20,147 | 63.6% |
| Indiantown, FL | 7,125 | $43,406 | 21.5% |
| New London, WI | 7,121 | $54,418 | 1.6% |