Prior to visiting Chico, California in May of 2009, for a wedding, I didn't have very high expectations. However, I was pleasantly surprised upon visiting this California town, at what a quaint hidden gem it was. We stayed at the Diamond Hotel, for the wedding at it was one of the nicest establishments I have stayed at, truly a five-star resort experience. The hotel is located near the downtown area which is clean, and full of tons of little shops and restaurants, that are in no way touristy. If you're looking for a meal you won't soon forget, visit the Spice Creek Cafe, they provide interesting combinations of foods and unique takes on classic dishes, to serve up delectable meals you won't soon forget.
Another great thing about Chico is the amount of city parks and greenery in the area. Bidwell Park was our favorite. There are also a good amount of quality golf courses, that all of the men in our party really enjoyed. If you are a beer drinker, you must visit Sierra Nevada Brewing Company, it is a great overall experience and they have fantastic beers available to enjoy or sample. It is truly a must-see when in Chico!