| Index | Big Rapids | Michigan | National |
| Income per capita | $23,368 | $40,534 | $44,883 |
| Median household income | $42,943 | $74,200 | $81,333 |
| Median income owner occupied | $84,357 | $92,757 | $106,172 |
| Median income renter occupied | $30,835 | $42,775 | $52,080 |
| Median earnings male | $14,283 | $52,653 | $54,343 |
| Median earnings female | $16,514 | $34,413 | $38,439 |
| Unemployment rate | 5.1% | 5.5% | 4.9% |
| Poverty level | 37.7% | 16.3% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 9.9% | 9.9% |
| Manufacturing sector | 9.5% | 9.5% |
| Financial & insurance services | 1.3% | 1.3% |
| Wholesale & retail services | 22.7% | 22.7% |
| Public administration | 1.6% | 1.6% |
| Transportation, warehousing & utilities | 3.2% | 3.2% |
| Education, health & social services | 25.4% | 25.4% |
| Other | 26.3% | 26.3% |
| City | Population | Household Income | National Avg. |
| Canadian Lakes, MI | 2,823 | $91,703 | 12.8% |
| Mecosta, MI | 544 | $86,702 | 6.6% |
| Hersey, MI | 319 | $75,342 | 7.4% |
| Stanwood, MI | 193 | $56,422 | 30.6% |
| White Cloud, MI | 1,237 | $55,973 | 31.2% |
| Big Rapids, MI | 10,768 | $42,943 | 47.2% |
| City | Population | Household Income | National Avg. |
| Bedford Heights, OH | 10,768 | $65,117 | 19.9% |
| Beverly Hills, MI | 10,767 | $194,088 | 138.6% |
| Van Wert, OH | 10,770 | $70,328 | 13.5% |
| Tay, ON | 10,774 | n/a | |
| Prineville, OR | 10,775 | $62,245 | 23.5% |
| Big Rapids, MI | 10,768 | $42,943 | 47.2% |