| Index | Wisconsin Rapids | Wisconsin | National |
| Income per capita | $37,463 | $43,754 | $44,883 |
| Median household income | $67,688 | $81,774 | $81,333 |
| Median income owner occupied | $80,245 | $103,160 | $106,172 |
| Median income renter occupied | $53,511 | $47,125 | $52,080 |
| Median earnings male | $57,727 | $54,326 | $54,343 |
| Median earnings female | $37,141 | $38,113 | $38,439 |
| Unemployment rate | 4.7% | 3.9% | 4.9% |
| Poverty level | 14.7% | 12.7% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 10.8% | 10.8% |
| Manufacturing sector | 24.8% | 24.8% |
| Financial & insurance services | 1.9% | 1.9% |
| Wholesale & retail services | 14.5% | 14.5% |
| Public administration | 4.2% | 4.2% |
| Transportation, warehousing & utilities | 10.1% | 10.1% |
| Education, health & social services | 3.4% | 3.4% |
| Other | 27.2% | 27.2% |
| City | Population | Household Income | National Avg. |
| Lake Camelot, WI | 1,064 | $137,886 | 69.5% |
| Park Ridge, WI | 596 | $111,266 | 36.8% |
| Lake Wazeecha, WI | 2,747 | $107,760 | 32.5% |
| Lake Sherwood, WI | 352 | $103,770 | 27.6% |
| Plover, WI | 13,243 | $94,855 | 16.6% |
| Wisconsin Rapids, WI | 18,260 | $67,688 | 16.8% |
| City | Population | Household Income | National Avg. |
| Alton, TX | 18,261 | $56,800 | 30.2% |
| Santa Fe Springs, CA | 18,267 | $104,282 | 28.2% |
| Maitland, FL | 18,243 | $119,132 | 46.5% |
| Natchitoches, LA | 18,243 | $35,065 | 56.9% |
| North Babylon, NY | 18,242 | $157,308 | 93.4% |
| Wisconsin Rapids, WI | 18,260 | $67,688 | 16.8% |