| Index | West Branch | Michigan | National |
| Income per capita | $30,780 | $40,534 | $44,883 |
| Median household income | $44,602 | $74,200 | $81,333 |
| Median income owner occupied | $62,640 | $92,757 | $106,172 |
| Median income renter occupied | $32,762 | $42,775 | $52,080 |
| Median earnings male | $45,909 | $52,653 | $54,343 |
| Median earnings female | $32,164 | $34,413 | $38,439 |
| Unemployment rate | 2.4% | 5.5% | 4.9% |
| Poverty level | 18.1% | 16.3% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 14.3% | 14.3% |
| Manufacturing sector | 23.1% | 23.1% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 17.1% | 17.1% |
| Public administration | 0.0% | 0.0% |
| Transportation, warehousing & utilities | 1.7% | 1.7% |
| Education, health & social services | 21.4% | 21.4% |
| Other | 20.0% | 20.0% |
| City | Population | Household Income | National Avg. |
| Lupton, MI | 311 | $60,724 | 25.3% |
| St. Helen, MI | 2,960 | $50,839 | 37.5% |
| Skidway Lake, MI | 3,388 | $47,758 | 41.3% |
| Rose City, MI | 692 | $39,598 | 51.3% |
| West Branch, MI | 2,099 | $44,602 | 45.2% |
| City | Population | Household Income | National Avg. |
| Somonauk, IL | 2,099 | $104,658 | 28.7% |
| Groton, NY | 2,099 | $84,617 | 4.0% |
| Marbury, AL | 2,100 | $73,531 | 9.6% |
| Kountze, TX | 2,098 | $85,042 | 4.6% |
| Wolf Creek, UT | 2,098 | $184,761 | 127.2% |
| West Branch, MI | 2,099 | $44,602 | 45.2% |