Statistic Superior Wisconsin National
Population 26,920 5,966,344 336,919,644
Population density (sq mi) 735 110 91
Median age 37.4 39.1 37.7
Male/Female ratio 0.9:1 1.0:1 1.0:1
Married (15yrs & older) 48% 57% 55%
Families w/ Kids under 18 49% 43% 43%
Speak English 96% 91% 79%
Speak Spanish 1% 5% 13%
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Overview of Superior Demographics

Superior demographics provide invaluable insights into the composition, dynamics and needs of urban and rural areas, enabling them to plan, develop, and govern in ways that promote prosperity, equity and well-being for all residents. The Superior population is 26,920 and has a population density of 735 people per square mile, compared to the national average of 91. The median age of all residents is 37.4, 48% of people 15 years of age or older are married and 49% have kids under the age of 18. In Superior, 24% of households have a median income that is below $25,000 and 10% of households report a median income above $150,000.

Superior Racial Demographics & Ethnicity

The Superior racial demographics and ethnicity breakdown could be indispensable tools for recognizing and rectifying systemic inequities, fostering social justice and inclusion and cultivating resilient communities. In Superior, the racial breakdown reveals 90.5% White, 1.7% Black or African American, 1.9% Asian, 2% American Indian and 0% Native Hawaiian, with 2.1% of the population identifying as Hispanic or Latino. Of all households, 96.4% reported speaking English only, while 0.9% reported speaking Spanish only. Moreover, 3.4% of residents were classified as foreign-born.

Superior Population Density

Towns, villages or even small cities with below-average population density, like Superior, offer the expectation of a more laid-back lifestyle, deeper immersion in nature, strong community bonds, improved affordability and enhanced safety, drawing individuals seeking respite from the hustle and bustle of urban living. These regions often feature a more affordable cost of living, with housing prices typically more reasonable and residents may enjoy reduced taxes, living expenses and insurance rates. Low population density areas generally boast lower crime rates than densely populated urban areas, fostering a greater sense of safety and security for residents and their families. Superior has a population density of 735 people per square mile, which falls below 50% of cities nationwide, positioning it to leverage these outstanding benefits.

Why are Demographics Important?

Social Cohesion: The examination and interpretation of demographics are pivotal for nurturing social cohesion and promoting understanding among diverse communities. By acknowledging and honoring differences in Superior demographics, societies can champion inclusivity, diversity and social cohesion while addressing social disparities and advocating for equitable opportunities. Racial demographics can potentially showcase the diversity of a population and are crucial for fostering inclusive and embracing communities. Embracing diversity fortifies social bonds, fosters cultural appreciation and enriches society by celebrating the contributions of individuals from diverse racial and ethnic backgrounds.

Urban Development: Superior demographic statistics are invaluable for urban planners in designing and developing areas that cater to residents' needs, encompassing housing, transportation, and public services, all while fostering sustainability and enhancing quality of life. Shifts in demographics can influence gentrification and neighborhood transformation, whether in urban or rural settings. As neighborhoods attract new residents with varying income levels and lifestyle preferences, property values may increase, potentially displacing long-term residents and altering the neighborhood's character. Analyzing population density, age distribution, household size, and income levels is crucial for guiding decisions regarding zoning, transportation infrastructure, housing expansion and public amenities. Utilizing Superior demographic data in planning and executing affordable housing initiatives can serve as a preventive measure against displacement.

Policy Planning: At various levels of government and within organizations and businesses, demographic data and statistics serve as essential tools for guiding policy and decision-making processes. Through the examination and interpretation of Superior demographic stats and data, policymakers, government officials, and organizational leaders can pinpoint areas requiring attention, allocate resources judiciously and design policies and initiatives tailored to the specific needs and preferences of distinct demographic segments. The utilization of Superior demographic data plays a pivotal role in policy formulation by informing resource allocation, facilitating evidence-based decision-making, identifying key priorities, predicting future trends, assessing policy effectiveness, and advancing principles of equity and inclusivity. Through effective utilization of this data, policymakers can craft policies that are targeted, efficient, and responsive to the diverse needs of communities.

Demographics Quick Facts

  • The population density in Superior is 567% higher than Wisconsin
  • The median age in Superior is 4% lower than Wisconsin
  • In Superior 90.54% of the population is White
  • In Superior 1.70% of the population is Black
  • In Superior 1.93% of the population is Asian

Compare Superior, WI Demographics

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      Superior racial demographics

      Race Superior Wisconsin National
      White 90.54% 86.21% 73.35%
      Black 1.70% 6.29% 12.63%
      Asian 1.93% 2.57% 5.22%
      American Indian 1.98% 0.89% 0.82%
      Native Hawaiian 0.00% 0.02% 0.18%
      Mixed race 3.66% 2.19% 3.06%
      Other race 0.19% 1.83% 4.75%
      In Superior, 2.1% of people are of Hispanic or Latino origin.
      Please note: Hispanics may be of any race, so also are included in any/all of the applicable race categories above.

      Household income distribution

      Place of birth by citizenship

      Superior age breakdown

      Marital status

      Age of children in married couples

      Source: The Superior, WI demographics data displayed above is derived from the United States Census Bureau American Community Survey (ACS) and include 2026 modeled data developed using proprietary methodologies.