| Index | Story City | Iowa | National |
| Income per capita | $31,731 | $28,872 | $29,829 |
| Median household income | $58,155 | $54,570 | $55,322 |
| Median income owner occupied | $82,583 | $66,527 | $70,586 |
| Median income renter occupied | $23,222 | $30,828 | $35,192 |
| Median earnings male | $59,417 | $37,409 | $36,919 |
| Median earnings female | $21,484 | $25,115 | $26,250 |
| Unemployment rate | 3.6% | 3.1% | 4.7% |
| Poverty level | 14.0% | 12.3% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 8.7% | 8.7% |
| Manufacturing sector | 23.7% | 23.7% |
| Financial & insurance services | 3.2% | 3.2% |
| Wholesale & retail services | 5.4% | 5.4% |
| Public administration | 2.2% | 2.2% |
| Transportation, warehousing & utilities | 9.6% | 9.6% |
| Education, health & social services | 14.5% | 14.5% |
| Other | 28.4% | 28.4% |
| City | Population | Household Income | National Avg. |
| Gilbert, IA | 1,088 | $90,781 | 64.1% |
| Jewell Junction, IA | 1,346 | $76,607 | 38.5% |
| Colo, IA | 764 | $68,393 | 23.6% |
| Roland, IA | 1,374 | $67,159 | 21.4% |
| Ellsworth, IA | 482 | $66,250 | 19.8% |
| Story City, IA | 3,362 | $58,155 | 5.1% |
| City | Population | Household Income | National Avg. |
| Hoosick Falls, NY | 3,361 | $55,035 | 0.5% |
| Palmyra, NY | 3,361 | $57,750 | 4.4% |
| Corunna, MI | 3,363 | $41,905 | 24.3% |
| Clyde Hill, WA | 3,360 | $250,001 | 351.9% |
| Carthage, NY | 3,364 | $45,234 | 18.2% |
| Story City, IA | 3,362 | $58,155 | 5.1% |