| Index | Roca | Nebraska | National |
| Income per capita | $27,788 | $28,596 | $29,829 |
| Median household income | $58,750 | $54,384 | $55,322 |
| Median income owner occupied | $73,750 | $69,541 | $70,586 |
| Median income renter occupied | $35,208 | $32,466 | $35,192 |
| Median earnings male | $37,500 | $36,411 | $36,919 |
| Median earnings female | $18,750 | $24,833 | $26,250 |
| Unemployment rate | 0.9% | 2.9% | 4.7% |
| Poverty level | 20.8% | 12.4% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 32.4% | 32.4% |
| Manufacturing sector | 16.2% | 16.2% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 16.2% | 16.2% |
| Public administration | 0.0% | 0.0% |
| Transportation, warehousing & utilities | 16.2% | 16.2% |
| Education, health & social services | 0.0% | 0.0% |
| Other | 16.2% | 16.2% |
| City | Population | Household Income | National Avg. |
| Woodland Hills, NE | 206 | $150,893 | 172.8% |
| Hickman, NE | 2,432 | $100,250 | 81.2% |
| Panama, NE | 248 | $85,625 | 54.8% |
| Bennet, NE | 1,088 | $83,125 | 50.3% |
| Firth, NE | 424 | $76,477 | 38.2% |
| Roca, NE | 130 | $58,750 | 6.2% |
| City | Population | Household Income | National Avg. |
| Pitkas Point, AK | 130 | $50,833 | 8.1% |
| McKittrick, CA | 130 | $38,333 | 30.7% |
| Parrott, GA | 130 | $46,250 | 16.4% |
| Atlanta, KS | 130 | $42,500 | 23.2% |
| Beverly, KS | 130 | $38,750 | 30.0% |
| Roca, NE | 130 | $58,750 | 6.2% |