B-
34%
Income/capita NAT. AVG.
6%
Household income NAT. AVG.
20%
Unemployment NAT. AVG.
IndexSouth CentralRenoNevada
Income per capita$60,349$53,671$41,311
Median household income$85,935$92,953$80,045
Median income owner occupied$0$132,499$101,760
Median income renter occupied$0$67,991$57,613
Median earnings male$66,216$56,263$50,284
Median earnings female$51,915$46,480$40,052
Unemployment rate3.9%3.8%6.2%
Poverty leveln/a12.6%14.9%
Explore the Local Economy Before Moving! Local Insights Report
  • See economic data around your specific address
  • Understand nearby income and employment trends
  • Compare local economies side by side
Local Insights Report

Key findings

  • The income per capita in South Central is 34% higher than the national average
  • The median household income in South Central is 6% higher than the national average
  • Male median earnings are 41% higher than female median earnings
  • The unemployment rate in South Central is 20% lower than the national average
  • The poverty level in South Central is 100% lower than the national average

Compare Reno, NV Employment

City Image
    City Default Image
      vs

      Best Places for Employment in and Around South Central

      See all the best places to live around South Central
      How would you rate the job market in South Central?
      Write a review to give others more information about this area.
      How accessible is public transit in South Central?
      Write a review to give others more information about this area.
      See all South Central poll results

      am i middle class

      $
      Input your household income
      $61,962 $92,953 $185,906
      City
      $53,357 $80,045 $160,090
      State
      $54,216 $81,333 $162,666
      Nation
      According to the PEW research center, the middle class is defined as a range from two thirds (2/3) of the median household income to a multiple of two (2) times the median household income. Displayed above are the city, state and national median household income averages. Simply enter your median household income to determine if your income falls into the middle class or if your household income is considered upper or lower class.

      South Central median earnings by income bracket

      South Central employment by industry

      Labour TypeMaleFemale
      Construction industry15.2%15.2%
      Manufacturing sector13.4%13.4%
      Financial & insurance services1.2%1.2%
      Wholesale & retail services11.2%11.2%
      Public administration1.7%1.7%
      Transportation, warehousing & utilities6.3%6.3%
      Education, health & social services6.9%6.9%
      Other42.8%42.8%

      Nearby cities with high median household income

      City Population Household Income National Avg.
      Incline Village, NV9,476$172,656112.3%
      Virginia City, NV681$166,051104.2%
      Mogul, NV1,356$159,07395.6%
      Spanish Springs, NV16,407$151,73986.6%
      Golden Valley, NV1,119$126,44955.5%
      Reno, NV258,532$92,95314.3%

      Cities with similar population

      City Population Household Income National Avg.
      Burnaby, BC258,827n/a 
      Kitchener, ON259,162n/a 
      North Las Vegas, NV256,144$90,03710.7%
      Scottsdale, AZ261,070$136,68368.1%
      Glendale, AZ255,914$86,1806.0%
      Reno, NV258,532$92,95314.3%
      Source: The South Central, Reno, NV employment data displayed above is derived from the United States Census Bureau American Community Survey (ACS) and include 2026 modeled data developed using proprietary methodologies.