| Index | Potter | Nebraska | National |
| Income per capita | $52,366 | $42,745 | $44,883 |
| Median household income | $80,944 | $81,154 | $81,333 |
| Median income owner occupied | $79,980 | $102,351 | $106,172 |
| Median income renter occupied | $0 | $47,625 | $52,080 |
| Median earnings male | $78,695 | $53,280 | $54,343 |
| Median earnings female | $45,230 | $37,214 | $38,439 |
| Unemployment rate | 0.7% | 3.1% | 4.9% |
| Poverty level | 5.2% | 12.4% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 6.1% | 6.1% |
| Manufacturing sector | 0.0% | 0.0% |
| Financial & insurance services | 3.0% | 3.0% |
| Wholesale & retail services | 31.3% | 31.3% |
| Public administration | 0.0% | 0.0% |
| Transportation, warehousing & utilities | 27.3% | 27.3% |
| Education, health & social services | 7.1% | 7.1% |
| Other | 24.2% | 24.2% |
| City | Population | Household Income | National Avg. |
| Dix, NE | 326 | $66,227 | 18.6% |
| Lorenzo, NE | 20 | $0 | 100.0% |
| Potter, NE | 361 | $80,944 | 0.5% |
| City | Population | Household Income | National Avg. |
| Coleville, CA | 361 | $0 | 100.0% |
| Lockwood, CA | 361 | $120,208 | 47.8% |
| Kilbourne, IL | 361 | $49,649 | 39.0% |
| Earl Park, IN | 361 | $80,048 | 1.6% |
| Milford, KS | 361 | $69,218 | 14.9% |
| Potter, NE | 361 | $80,944 | 0.5% |