| Index | New London | Missouri | National |
| Income per capita | $32,477 | $39,715 | $44,883 |
| Median household income | $75,130 | $72,613 | $81,333 |
| Median income owner occupied | $82,298 | $90,986 | $106,172 |
| Median income renter occupied | $33,144 | $45,210 | $52,080 |
| Median earnings male | $59,751 | $52,324 | $54,343 |
| Median earnings female | $43,315 | $36,971 | $38,439 |
| Unemployment rate | 6.8% | 4.4% | 4.9% |
| Poverty level | 14.1% | 15.3% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 18.9% | 18.9% |
| Manufacturing sector | 42.2% | 42.2% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 13.3% | 13.3% |
| Public administration | 6.1% | 6.1% |
| Transportation, warehousing & utilities | 0.0% | 0.0% |
| Education, health & social services | 11.1% | 11.1% |
| Other | 6.7% | 6.7% |
| City | Population | Household Income | National Avg. |
| Rensselaer, MO | 265 | $116,738 | 43.5% |
| Kinderhook, IL | 316 | $97,505 | 19.9% |
| Palmyra, MO | 3,744 | $76,047 | 6.5% |
| Plainville, IL | 292 | $74,523 | 8.4% |
| Hull, IL | 400 | $69,688 | 14.3% |
| New London, MO | 936 | $75,130 | 7.6% |
| City | Population | Household Income | National Avg. |
| Ganado, AZ | 936 | $60,531 | 25.6% |
| Thornton, CA | 936 | $50,309 | 38.1% |
| Browerville, MN | 936 | $73,412 | 9.7% |
| Unadilla, NY | 936 | $69,156 | 15.0% |
| Stockertown, PA | 936 | $118,017 | 45.1% |
| New London, MO | 936 | $75,130 | 7.6% |