| Index | New London | Missouri | National |
| Income per capita | $21,408 | $27,044 | $29,829 |
| Median household income | $50,446 | $49,593 | $55,322 |
| Median income owner occupied | $55,694 | $62,242 | $70,586 |
| Median income renter occupied | $21,920 | $30,016 | $35,192 |
| Median earnings male | $40,000 | $34,901 | $36,919 |
| Median earnings female | $29,896 | $24,771 | $26,250 |
| Unemployment rate | 6.5% | 4.1% | 4.7% |
| Poverty level | 14.1% | 15.3% | 15.1% |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Labour Type | Male | Female |
| Construction industry | 18.9% | 18.9% |
| Manufacturing sector | 42.2% | 42.2% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 13.3% | 13.3% |
| Public administration | 6.1% | 6.1% |
| Transportation, warehousing & utilities | 0.0% | 0.0% |
| Education, health & social services | 11.1% | 11.1% |
| Other | 6.7% | 6.7% |
| City | Population | Household Income | National Avg. |
| Rensselaer, MO | 256 | $78,333 | 41.6% |
| Kinderhook, IL | 307 | $65,268 | 18.0% |
| Palmyra, MO | 3,606 | $51,736 | 6.5% |
| Plainville, IL | 285 | $50,500 | 8.7% |
| Hull, IL | 390 | $47,292 | 14.5% |
| New London, MO | 915 | $50,446 | 8.8% |
| City | Population | Household Income | National Avg. |
| Denali Park, AK | 915 | $75,938 | 37.3% |
| Keosauqua, IA | 915 | $41,300 | 25.3% |
| Kinmundy, IL | 915 | $31,111 | 43.8% |
| Montezuma, KS | 915 | $53,469 | 3.3% |
| Attica, MI | 915 | $74,219 | 34.2% |
| New London, MO | 915 | $50,446 | 8.8% |