| Statistic | Southwest | Chula Vista | California |
| Population | 73,280 | 274,613 | 40,994,941 |
| Population density (sq mi) | 10,251 | 5,533 | 263 |
| Median age | 36.7 | 36.0 | 36.0 |
| Male/Female ratio | 0.9:1 | 1.0:1 | 1.0:1 |
| Married (15yrs & older) | n/a | 57% | 52% |
| Families w/ Kids under 18 | 42% | 48% | 46% |
| Speak English | n/a | 42% | 56% |
| Speak Spanish | n/a | 47% | 29% |
| Race | Southwest | Chula Vista | California |
| White | 63.53% | 57.63% | 61.26% |
| Black | 4.43% | 5.10% | 5.85% |
| Asian | 6.04% | 15.31% | 13.85% |
| American Indian | 0.55% | 0.52% | 0.74% |
| Native Hawaiian | 0.79% | 0.46% | 0.39% |
| Mixed race | 12.39% | 11.54% | 4.62% |
| Other race | 12.27% | 9.43% | 13.28% |
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