| Index | Brainerd | Minnesota | National |
| Income per capita | $37,156 | $49,588 | $44,883 |
| Median household income | $55,121 | $92,370 | $81,333 |
| Median income owner occupied | $79,122 | $117,544 | $106,172 |
| Median income renter occupied | $40,065 | $52,026 | $52,080 |
| Median earnings male | $45,768 | $60,747 | $54,343 |
| Median earnings female | $34,188 | $42,223 | $38,439 |
| Unemployment rate | 3.4% | 3.6% | 4.9% |
| Poverty level | 18.6% | 10.8% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 14.0% | 14.0% |
| Manufacturing sector | 16.5% | 16.5% |
| Financial & insurance services | 3.4% | 3.4% |
| Wholesale & retail services | 20.9% | 20.9% |
| Public administration | 1.7% | 1.7% |
| Transportation, warehousing & utilities | 8.3% | 8.3% |
| Education, health & social services | 6.0% | 6.0% |
| Other | 29.1% | 29.1% |
| City | Population | Household Income | National Avg. |
| Lake Shore, MN | 1,002 | $147,681 | 81.6% |
| East Gull Lake, MN | 932 | $134,692 | 65.6% |
| Baxter, MN | 8,518 | $105,736 | 30.0% |
| Nisswa, MN | 1,795 | $102,509 | 26.0% |
| Cuyuna, MN | 297 | $69,463 | 14.6% |
| Brainerd, MN | 13,746 | $55,121 | 32.2% |
| City | Population | Household Income | National Avg. |
| Superior, CO | 13,747 | $189,390 | 132.9% |
| Palos Verdes Estates, CA | 13,749 | $294,476 | 262.1% |
| La Grande, OR | 13,742 | $68,971 | 15.2% |
| Lake Forest Park, WA | 13,735 | $205,836 | 153.1% |
| Moss Point, MS | 13,734 | $66,925 | 17.7% |
| Brainerd, MN | 13,746 | $55,121 | 32.2% |