| Index | Brainerd | Minnesota | National |
| Income per capita | $25,319 | $33,225 | $29,829 |
| Median household income | $36,699 | $63,217 | $55,322 |
| Median income owner occupied | $53,000 | $77,618 | $70,586 |
| Median income renter occupied | $27,121 | $34,348 | $35,192 |
| Median earnings male | $31,711 | $40,933 | $36,919 |
| Median earnings female | $22,835 | $29,114 | $26,250 |
| Unemployment rate | 3.2% | 3.4% | 4.7% |
| Poverty level | 18.6% | 10.8% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 14.0% | 14.0% |
| Manufacturing sector | 16.5% | 16.5% |
| Financial & insurance services | 3.4% | 3.4% |
| Wholesale & retail services | 20.9% | 20.9% |
| Public administration | 1.7% | 1.7% |
| Transportation, warehousing & utilities | 8.3% | 8.3% |
| Education, health & social services | 6.0% | 6.0% |
| Other | 29.1% | 29.1% |
| City | Population | Household Income | National Avg. |
| Lake Shore, MN | 968 | $97,802 | 76.8% |
| East Gull Lake, MN | 906 | $89,545 | 61.9% |
| Baxter, MN | 8,326 | $69,725 | 26.0% |
| Nisswa, MN | 1,742 | $68,393 | 23.6% |
| Cuyuna, MN | 291 | $47,500 | 14.1% |
| Brainerd, MN | 13,423 | $36,699 | 33.7% |
| City | Population | Household Income | National Avg. |
| Beaufort, SC | 13,417 | $54,061 | 2.3% |
| Lyndhurst, OH | 13,431 | $73,708 | 33.2% |
| Beach Park, IL | 13,433 | $71,250 | 28.8% |
| Whitehall, PA | 13,437 | $66,667 | 20.5% |
| Nesconset, NY | 13,440 | $125,409 | 126.7% |
| Brainerd, MN | 13,423 | $36,699 | 33.7% |