Statistic Ashland Wisconsin National
Population 8,090 5,966,344 336,919,644
Population density (sq mi) 604 110 91
Median age 38.8 39.1 37.7
Male/Female ratio 1.0:1 1.0:1 1.0:1
Married (15yrs & older) 50% 57% 55%
Families w/ Kids under 18 39% 43% 43%
Speak English 97% 91% 79%
Speak Spanish 1% 5% 13%
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Overview of Ashland Demographics

Understanding the demographics of Ashland is essential for gaining insights into the composition, dynamics and needs of any city, town or village. This knowledge empowers planners, developers and policymakers to strategize effectively, promoting prosperity, equity and well-being for all residents. The Ashland population is 8,090, with a population density of 604 people per square mile, diverging from the national average of 91. The median age is 38.8, and 50% of individuals aged 15 or older are married, while 39% have children under 18. As far as income equality in Ashland, 31% of households have a median income below $25,000, whereas 8% report an income exceeding $150,000, indicating a varied economic landscape within the area.

Ashland Racial Demographics & Ethnicity

The Ashland racial demographics and ethnicity breakdown serves as a critical tool for understanding and addressing systemic inequities, promoting social justice and inclusion and building stronger, more resilient communities. The racial breakdown in Ashland is 85.3% White, 1.2% Black or African American, 0.9% Asian, 6.5% American Indian and 1.1% Native Hawaiian - 3.5% of the population identify as Hispanic or Latino. Of all households, 96.7% reported speaking English only, while 1.1% reported speaking Spanish only. A total of 1.6% of residents were considered foreign born.

Ashland Population Density

Towns, villages or even small cities with below-average population density, like Ashland, offer the expectation of a more laid-back lifestyle, deeper immersion in nature, strong community bonds, improved affordability and enhanced safety, drawing individuals seeking respite from the hustle and bustle of urban living. These regions often feature a more affordable cost of living, with housing prices typically more reasonable and residents may enjoy reduced taxes, living expenses and insurance rates. Low population density areas generally boast lower crime rates than densely populated urban areas, fostering a greater sense of safety and security for residents and their families. Ashland has a population density of 604 people per square mile, which falls below 50% of cities nationwide, positioning it to leverage these outstanding benefits.

Why are Demographics Important?

Healthcare Planning: An analysis of Ashland demographics can inform healthcare planning and delivery by identifying population health needs, disparities and risk factors. Understanding demographic trends allows healthcare providers and policymakers to allocate resources effectively, develop prevention and intervention programs and address health inequities within communities. Leveraging demographic data, healthcare providers, and policymakers strive to achieve equitable, accessible, and high-quality healthcare for all individuals and communities. This proactive healthcare planning approach ensures targeted interventions, efficient resource allocation and customized healthcare services to meet the diverse needs of populations.

Urban Development: Urban planners can leverage demographics data in Ashland to design and develop areas that cater to residents' needs, spanning housing, transportation, and public services, while prioritizing sustainability and enhancing quality of life. Demographic changes can contribute to gentrification and neighborhood evolution, whether in urban or rural contexts. As neighborhoods attract new residents with diverse income levels and lifestyle preferences, property values may appreciate, potentially displacing longstanding residents and reshaping the neighborhood's identity. Understanding population density, age distribution, household size and income levels is essential for guiding decisions on zoning, transportation infrastructure, housing development and public amenities. Incorporating Ashland demographics data into planning and implementing affordable housing initiatives can help mitigate displacement risks.

Policy Planning: Demographic data and statistics serve as valuable tools for guiding policy and decision-making processes across government entities, organizations, and businesses. Through the analysis and interpretation of Ashland demographics, policymakers, government officials and organizational leaders can identify areas requiring attention, allocate resources strategically and develop policies and initiatives that cater to the unique needs and preferences of various demographic groups. Ashland demographic statistics can play a critical role in policy planning by informing resource allocation, enabling evidence-based decision-making, identifying priority areas, forecasting future trends, monitoring policy outcomes and fostering equity and inclusivity. By harnessing this data effectively, policymakers can craft policies that are targeted, efficient and equitable, thereby addressing the diverse needs of communities.

Demographics Quick Facts

  • The population density in Ashland is 449% higher than Wisconsin
  • The median age in Ashland is 1% lower than Wisconsin
  • In Ashland 85.33% of the population is White
  • In Ashland 1.21% of the population is Black
  • In Ashland 0.87% of the population is Asian

Compare Ashland, WI Demographics

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      Ashland racial demographics

      Race Ashland Wisconsin National
      White 85.33% 86.21% 73.35%
      Black 1.21% 6.29% 12.63%
      Asian 0.87% 2.57% 5.22%
      American Indian 6.50% 0.89% 0.82%
      Native Hawaiian 1.11% 0.02% 0.18%
      Mixed race 4.63% 2.19% 3.06%
      Other race 0.34% 1.83% 4.75%
      In Ashland, 3.5% of people are of Hispanic or Latino origin.
      Please note: Hispanics may be of any race, so also are included in any/all of the applicable race categories above.

      Household income distribution

      Place of birth by citizenship

      Ashland age breakdown

      Marital status

      Age of children in married couples

      Source: The Ashland, WI demographics data displayed above is derived from the United States Census Bureau American Community Survey (ACS) and include 2026 modeled data developed using proprietary methodologies.