| Index | Wisconsin Rapids | Wisconsin | National |
| Income per capita | $24,780 | $29,253 | $29,829 |
| Median household income | $44,585 | $54,610 | $55,322 |
| Median income owner occupied | $53,633 | $69,544 | $70,586 |
| Median income renter occupied | $35,328 | $31,736 | $35,192 |
| Median earnings male | $39,030 | $37,342 | $36,919 |
| Median earnings female | $24,811 | $25,818 | $26,250 |
| Unemployment rate | 4.5% | 3.7% | 4.7% |
| Poverty level | 14.7% | 12.7% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 10.8% | 10.8% |
| Manufacturing sector | 24.8% | 24.8% |
| Financial & insurance services | 1.9% | 1.9% |
| Wholesale & retail services | 14.5% | 14.5% |
| Public administration | 4.2% | 4.2% |
| Transportation, warehousing & utilities | 10.1% | 10.1% |
| Education, health & social services | 3.4% | 3.4% |
| Other | 27.2% | 27.2% |
| City | Population | Household Income | National Avg. |
| Lake Camelot, WI | 1,036 | $94,083 | 70.1% |
| Park Ridge, WI | 575 | $73,611 | 33.1% |
| Lake Wazeecha, WI | 2,671 | $72,316 | 30.7% |
| Lake Sherwood, WI | 342 | $71,016 | 28.4% |
| Plover, WI | 12,981 | $63,988 | 15.7% |
| Wisconsin Rapids, WI | 17,691 | $44,585 | 19.4% |
| City | Population | Household Income | National Avg. |
| Alton, TX | 17,683 | $37,846 | 31.6% |
| Zachary, LA | 17,699 | $89,712 | 62.2% |
| Knik-Fairview, AK | 17,682 | $89,401 | 61.6% |
| Spanish Lake, MO | 17,682 | $41,632 | 24.7% |
| Lake Butler, FL | 17,700 | $130,815 | 136.5% |
| Wisconsin Rapids, WI | 17,691 | $44,585 | 19.4% |