| Index | Willard | Missouri | National |
| Income per capita | $37,984 | $39,715 | $44,883 |
| Median household income | $105,723 | $72,613 | $81,333 |
| Median income owner occupied | $111,935 | $90,986 | $106,172 |
| Median income renter occupied | $0 | $45,210 | $52,080 |
| Median earnings male | $60,976 | $52,324 | $54,343 |
| Median earnings female | $49,243 | $36,971 | $38,439 |
| Unemployment rate | 1.4% | 4.4% | 4.9% |
| Poverty level | 8.9% | 15.3% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 5.6% | 5.6% |
| Manufacturing sector | 16.0% | 16.0% |
| Financial & insurance services | 0.5% | 0.5% |
| Wholesale & retail services | 17.2% | 17.2% |
| Public administration | 6.5% | 6.5% |
| Transportation, warehousing & utilities | 17.9% | 17.9% |
| Education, health & social services | 6.8% | 6.8% |
| Other | 29.4% | 29.4% |
| City | Population | Household Income | National Avg. |
| Battlefield, MO | 6,508 | $103,018 | 26.7% |
| Dadeville, MO | 254 | $98,005 | 20.5% |
| Fair Grove, MO | 1,486 | $95,923 | 17.9% |
| Morrisville, MO | 600 | $87,529 | 7.6% |
| Republic, MO | 17,135 | $82,772 | 1.8% |
| Willard, MO | 5,734 | $105,723 | 30.0% |
| City | Population | Household Income | National Avg. |
| Dayton, KY | 5,734 | $79,308 | 2.5% |
| Sierra View, PA | 5,733 | $100,562 | 23.6% |
| Duquesne, PA | 5,736 | $53,488 | 34.2% |
| Cambria, CA | 5,731 | $110,644 | 36.0% |
| Forest, MS | 5,731 | $65,905 | 19.0% |
| Willard, MO | 5,734 | $105,723 | 30.0% |