Statistic Wausau Wisconsin National
Population 39,898 5,966,344 336,919,644
Population density (sq mi) 2,112 110 91
Median age 38.0 39.1 37.7
Male/Female ratio 0.9:1 1.0:1 1.0:1
Married (15yrs & older) 53% 57% 55%
Families w/ Kids under 18 45% 43% 43%
Speak English 87% 91% 79%
Speak Spanish 2% 5% 13%
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Overview of Wausau Demographics

Wausau demographics provide invaluable insights into the composition, dynamics and needs of urban and rural areas, enabling them to plan, develop, and govern in ways that promote prosperity, equity and well-being for all residents. The Wausau population is 39,898 and has a population density of 2,112 people per square mile, compared to the national average of 91. The median age of all residents is 38, 53% of people 15 years of age or older are married and 45% have kids under the age of 18. In Wausau, 23% of households have a median income that is below $25,000 and 9% of households report a median income above $150,000.

Wausau Racial Demographics & Ethnicity

The Wausau racial demographics and ethnicity breakdown serves as a critical tool for understanding and addressing systemic inequities, promoting social justice and inclusion and building stronger, more resilient communities. The racial breakdown in Wausau is 82.1% White, 0.5% Black or African American, 11.9% Asian, 0.3% American Indian and 0% Native Hawaiian - 3.8% of the population identify as Hispanic or Latino. Of all households, 86.9% reported speaking English only, while 2.5% reported speaking Spanish only. A total of 6.8% of residents were considered foreign born.

Wausau Population Density

In areas with high population density, residents enjoy a wealth of amenities and services conveniently located within walking distance or a short commute. Access to healthcare facilities, educational institutions, cultural venues, dining options, retail stores and public transit enhances residents' quality of life and overall well-being. Wausau has a population density of 2,112 people per square mile, which far exceeds the national average of 91 and ranks among the most densely populated cities in the country.

Why are Demographics Important?

Education Allocation: Wausau demographics can play a pivotal role in guiding education planning, offering insights into student demographics, school enrollment patterns, and educational requirements. This data aids schools and policymakers in resource allocation and the development of effective educational programs. It serves as a critical tool for identifying disparities in educational access and outcomes among diverse demographic groups, such as racial and ethnic minorities, socio-economic status, and students with disabilities. Through the disaggregation of data by demographic factors, education planners can pinpoint areas of inequity and implement targeted interventions to enhance access, support, and outcomes for marginalized students. Ultimately, Wausau demographic data is indispensable in education for advancing equity, fostering student achievement, and cultivating inclusive learning environments tailored to the needs of all students.

Social Cohesion: The examination and interpretation of demographics are pivotal for nurturing social cohesion and promoting understanding among diverse communities. By acknowledging and honoring differences in Wausau demographics, societies can champion inclusivity, diversity and social cohesion while addressing social disparities and advocating for equitable opportunities. Racial demographics can potentially showcase the diversity of a population and are crucial for fostering inclusive and embracing communities. Embracing diversity fortifies social bonds, fosters cultural appreciation and enriches society by celebrating the contributions of individuals from diverse racial and ethnic backgrounds.

Healthcare Planning: The examination of Wausau demographics can potentially inform healthcare planning and delivery by identifying population health needs, disparities and risk factors. By comprehending demographic trends, healthcare providers and policymakers can allocate resources effectively, develop prevention and intervention programs, and address health inequities within communities. Through the utilization of demographic statistics, healthcare providers and policymakers aim to achieve equitable, accessible, and high-quality healthcare for all individuals and communities. This proactive healthcare planning approach ensures targeted interventions, efficient resource allocation and tailored healthcare services to meet the diverse needs of populations.

Demographics Quick Facts

  • The population density in Wausau is 1817% higher than Wisconsin
  • The median age in Wausau is 3% lower than Wisconsin
  • In Wausau 82.09% of the population is White
  • In Wausau 0.54% of the population is Black
  • In Wausau 11.91% of the population is Asian

Compare Wausau, WI Demographics

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      Wausau racial demographics

      Race Wausau Wisconsin National
      White 82.09% 86.21% 73.35%
      Black 0.54% 6.29% 12.63%
      Asian 11.91% 2.57% 5.22%
      American Indian 0.33% 0.89% 0.82%
      Native Hawaiian 0.04% 0.02% 0.18%
      Mixed race 4.35% 2.19% 3.06%
      Other race 0.75% 1.83% 4.75%
      In Wausau, 3.8% of people are of Hispanic or Latino origin.
      Please note: Hispanics may be of any race, so also are included in any/all of the applicable race categories above.

      Household income distribution

      Place of birth by citizenship

      Wausau age breakdown

      Marital status

      Age of children in married couples

      Source: The Wausau, WI demographics data displayed above is derived from the United States Census Bureau American Community Survey (ACS) and include 2026 modeled data developed using proprietary methodologies.