| Index | Sterling | Nebraska | National |
| Income per capita | $25,325 | $28,596 | $29,829 |
| Median household income | $57,188 | $54,384 | $55,322 |
| Median income owner occupied | $58,625 | $69,541 | $70,586 |
| Median income renter occupied | $55,556 | $32,466 | $35,192 |
| Median earnings male | $38,542 | $36,411 | $36,919 |
| Median earnings female | $21,071 | $24,833 | $26,250 |
| Unemployment rate | 3.8% | 2.9% | 4.7% |
| Poverty level | 8.2% | 12.4% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 25.5% | 25.5% |
| Manufacturing sector | 16.0% | 16.0% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 7.5% | 7.5% |
| Public administration | 10.4% | 10.4% |
| Transportation, warehousing & utilities | 9.4% | 9.4% |
| Education, health & social services | 10.4% | 10.4% |
| Other | 20.8% | 20.8% |
| City | Population | Household Income | National Avg. |
| Hickman, NE | 2,432 | $100,250 | 81.2% |
| Panama, NE | 248 | $85,625 | 54.8% |
| Firth, NE | 424 | $76,477 | 38.2% |
| Douglas, NE | 267 | $71,250 | 28.8% |
| Filley, NE | 88 | $68,750 | 24.3% |
| Sterling, NE | 502 | $57,188 | 3.4% |
| City | Population | Household Income | National Avg. |
| Madison, CA | 502 | $42,985 | 22.3% |
| Pomeroy, IA | 502 | $47,143 | 14.8% |
| Scales Mound, IL | 502 | $57,292 | 3.6% |
| Rothsay, MN | 502 | $63,839 | 15.4% |
| Glenaire, MO | 502 | $74,250 | 34.2% |
| Sterling, NE | 502 | $57,188 | 3.4% |