F
40%
Household income NAT. AVG.
83%
Unemployment NAT. AVG.
16%
In labour force NAT. AVG.
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IndexDowntownSt. John'sNewfoundland and Labrador
Median household income$49,509$79,167$73,940
Unemployment rate11.8%9.3%10.8%
In labour force74.3%63.4%57.3%

Key findings

  • The median household income in Downtown is 40% lower than the national average
  • The unemployment rate in Downtown is 83% higher than the national average
  • In Downtown 17.8% of people earn $20,000 or less
  • In Downtown 8.2% of people earn between $80,000 and $100,000
  • In Downtown 2.4% of people earn $300,000 or more

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      am i middle class

      $
      Input your household income
      $52,772 $79,167 $158,334
      City
      $49,288 $73,940 $147,880
      State
      $54,951 $82,436 $164,872
      Nation
      According to the PEW research center, the middle class is defined as a range from two thirds (2/3) of the median household income to a multiple of two (2) times the median household income. Displayed above are the city, state and national median household income averages. Simply enter your median household income to determine if your income falls into the middle class or if your household income is considered upper or lower class.

      Downtown median earnings by income bracket

      Downtown employment by industry

      Labour TypePercent
      Construction industry1.3%
      Manufacturing sector1.9%
      Financial & insurance services1.5%
      Wholesale & retail services8.4%
      Public administration4.3%
      Transportation, warehousing & utilities2.2%
      Education, health & social services15.4%
      Other37.9%

      Nearby cities with high median household income

      City Population Household Income National Avg.
      Logy Bay-Middle Cove-Outer Cove, NL2,289$125,00051.6%
      Paradise, NL23,144$120,56046.2%
      Portugal Cove-St. Philip's, NL8,634$119,09844.5%
      Flatrock, NL1,904$118,36543.6%
      Torbay, NL8,388$116,83141.7%
      St. John's, NL109,566$79,1674.0%

      Cities with similar population

      City Population Household Income National Avg.
      Billings, MT109,705n/a 
      Inglewood, CA109,309n/a 
      Richmond, CA110,051n/a 
      Broken Arrow, OK108,875n/a 
      Lakeland, FL110,335n/a 
      St. John's, NL109,566$79,1674.0%
      Source: The Downtown, St. John's, NL data and statistics displayed above are derived from Statistics Canada and updated for 2021 by Environics Analytics.