| Index | Southern Pines | North Carolina | National |
| Income per capita | $42,744 | $26,779 | $29,829 |
| Median household income | $70,549 | $48,256 | $55,322 |
| Median income owner occupied | $85,547 | $61,102 | $70,586 |
| Median income renter occupied | $36,221 | $31,027 | $35,192 |
| Median earnings male | $52,500 | $32,737 | $36,919 |
| Median earnings female | $28,472 | $25,062 | $26,250 |
| Unemployment rate | 4.0% | 5.1% | 4.7% |
| Poverty level | 13.0% | 16.8% | 15.1% |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Labour Type | Male | Female |
| Construction industry | 5.6% | 5.6% |
| Manufacturing sector | 10.0% | 10.0% |
| Financial & insurance services | 1.3% | 1.3% |
| Wholesale & retail services | 9.8% | 9.8% |
| Public administration | 10.1% | 10.1% |
| Transportation, warehousing & utilities | 2.1% | 2.1% |
| Education, health & social services | 13.7% | 13.7% |
| Other | 39.6% | 39.6% |
| City | Population | Household Income | National Avg. |
| Whispering Pines, NC | 3,357 | $88,029 | 59.1% |
| Pinehurst, NC | 16,382 | $87,609 | 58.4% |
| Seven Lakes, NC | 4,438 | $75,430 | 36.3% |
| Five Points, NC | 1,201 | $63,188 | 14.2% |
| Foxfire, NC | 1,757 | $62,750 | 13.4% |
| Southern Pines, NC | 14,347 | $70,549 | 27.5% |
| City | Population | Household Income | National Avg. |
| Ozark, AL | 14,350 | $41,894 | 24.3% |
| Lavaltrie, QC | 14,339 | n/a | |
| Johnstown, CO | 14,357 | $115,069 | 108.0% |
| Fort Campbell North, KY | 14,363 | $40,151 | 27.4% |
| Johnson City, NY | 14,329 | $43,112 | 22.1% |
| Southern Pines, NC | 14,347 | $70,549 | 27.5% |