| Index | San Marcos | California | National |
| Income per capita | $35,232 | $31,458 | $29,829 |
| Median household income | $86,408 | $63,783 | $55,322 |
| Median income owner occupied | $112,869 | $86,568 | $70,586 |
| Median income renter occupied | $60,927 | $43,419 | $35,192 |
| Median earnings male | $43,286 | $36,599 | $36,919 |
| Median earnings female | $31,413 | $27,020 | $26,250 |
| Unemployment rate | 2.7% | 5.5% | 4.7% |
| Poverty level | 10.0% | 15.8% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 11.7% | 11.7% |
| Manufacturing sector | 14.7% | 14.7% |
| Financial & insurance services | 3.1% | 3.1% |
| Wholesale & retail services | 14.3% | 14.3% |
| Public administration | 3.1% | 3.1% |
| Transportation, warehousing & utilities | 5.5% | 5.5% |
| Education, health & social services | 9.7% | 9.7% |
| Other | 35.0% | 35.0% |
| City | Population | Household Income | National Avg. |
| Fairbanks Ranch, CA | 2,929 | $221,372 | 300.2% |
| Rancho Santa Fe, CA | 2,657 | $174,280 | 215.0% |
| Del Mar, CA | 4,331 | $161,705 | 192.3% |
| Encinitas, CA | 62,967 | $120,488 | 117.8% |
| Hidden Meadows, CA | 3,675 | $115,658 | 109.1% |
| San Marcos, CA | 96,219 | $86,408 | 56.2% |
| City | Population | Household Income | National Avg. |
| Pickering, ON | 96,267 | n/a | |
| Sandy, UT | 96,137 | $95,715 | 73.0% |
| Brossard, QC | 96,033 | n/a | |
| Flint, MI | 95,999 | $30,383 | 45.1% |
| Longmont, CO | 95,864 | $79,140 | 43.1% |
| San Marcos, CA | 96,219 | $86,408 | 56.2% |