| Index | Rothbury | Michigan | National |
| Income per capita | $19,085 | $27,549 | $29,829 |
| Median household income | $46,250 | $50,803 | $55,322 |
| Median income owner occupied | $48,125 | $62,251 | $70,586 |
| Median income renter occupied | $0 | $28,598 | $35,192 |
| Median earnings male | $25,938 | $35,730 | $36,919 |
| Median earnings female | $27,917 | $22,948 | $26,250 |
| Unemployment rate | 2.8% | 5.2% | 4.7% |
| Poverty level | 19.1% | 16.3% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 11.0% | 11.0% |
| Manufacturing sector | 35.6% | 35.6% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 12.3% | 12.3% |
| Public administration | 2.7% | 2.7% |
| Transportation, warehousing & utilities | 6.8% | 6.8% |
| Education, health & social services | 11.0% | 11.0% |
| Other | 16.4% | 16.4% |
| City | Population | Household Income | National Avg. |
| Twin Lake, MI | 1,764 | $83,669 | 51.2% |
| New Era, MI | 423 | $70,750 | 27.9% |
| Montague, MI | 2,801 | $62,839 | 13.6% |
| Lakewood Club, MI | 1,251 | $55,843 | 0.9% |
| Whitehall, MI | 2,789 | $49,185 | 11.1% |
| Rothbury, MI | 402 | $46,250 | 16.4% |
| City | Population | Household Income | National Avg. |
| Montrose, AR | 402 | $26,131 | 52.8% |
| Danbury, IA | 402 | $57,083 | 3.2% |
| Trenton, KY | 402 | $53,036 | 4.1% |
| Osborn, MO | 402 | $73,050 | 32.0% |
| Purcell, MO | 402 | $52,614 | 4.9% |
| Rothbury, MI | 402 | $46,250 | 16.4% |