| Index | Rothbury | Michigan | National |
| Income per capita | $28,397 | $40,534 | $44,883 |
| Median household income | $69,197 | $74,200 | $81,333 |
| Median income owner occupied | $70,642 | $92,757 | $106,172 |
| Median income renter occupied | $0 | $42,775 | $52,080 |
| Median earnings male | $38,475 | $52,653 | $54,343 |
| Median earnings female | $41,524 | $34,413 | $38,439 |
| Unemployment rate | 2.9% | 5.5% | 4.9% |
| Poverty level | 19.1% | 16.3% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 11.0% | 11.0% |
| Manufacturing sector | 35.6% | 35.6% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 12.3% | 12.3% |
| Public administration | 2.7% | 2.7% |
| Transportation, warehousing & utilities | 6.8% | 6.8% |
| Education, health & social services | 11.0% | 11.0% |
| Other | 16.4% | 16.4% |
| City | Population | Household Income | National Avg. |
| Twin Lake, MI | 1,824 | $124,043 | 52.5% |
| New Era, MI | 433 | $106,057 | 30.4% |
| Montague, MI | 2,869 | $92,880 | 14.2% |
| Lakewood Club, MI | 1,280 | $84,235 | 3.6% |
| Whitehall, MI | 2,856 | $73,873 | 9.2% |
| Rothbury, MI | 411 | $69,197 | 14.9% |
| City | Population | Household Income | National Avg. |
| Walker, CA | 411 | $85,870 | 5.6% |
| Lubec, ME | 411 | $48,678 | 40.1% |
| Powers, MI | 411 | $57,512 | 29.3% |
| Fairhaven, MN | 411 | $97,366 | 19.7% |
| Purcell, MO | 411 | $77,301 | 5.0% |
| Rothbury, MI | 411 | $69,197 | 14.9% |