| Index | New Richland | Minnesota | National |
| Income per capita | $34,131 | $49,588 | $44,883 |
| Median household income | $61,475 | $92,370 | $81,333 |
| Median income owner occupied | $96,283 | $117,544 | $106,172 |
| Median income renter occupied | $24,690 | $52,026 | $52,080 |
| Median earnings male | $57,348 | $60,747 | $54,343 |
| Median earnings female | $38,396 | $42,223 | $38,439 |
| Unemployment rate | 2.5% | 3.6% | 4.9% |
| Poverty level | 14.3% | 10.8% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 15.9% | 15.9% |
| Manufacturing sector | 31.3% | 31.3% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 11.9% | 11.9% |
| Public administration | 3.5% | 3.5% |
| Transportation, warehousing & utilities | 11.5% | 11.5% |
| Education, health & social services | 7.0% | 7.0% |
| Other | 17.6% | 17.6% |
| City | Population | Household Income | National Avg. |
| Owatonna, MN | 26,702 | $97,617 | 20.0% |
| Hollandale, MN | 394 | $85,449 | 5.1% |
| Pemberton, MN | 265 | $83,952 | 3.2% |
| Clarks Grove, MN | 662 | $82,364 | 1.3% |
| Ellendale, MN | 777 | $81,954 | 0.8% |
| New Richland, MN | 1,060 | $61,475 | 24.4% |
| City | Population | Household Income | National Avg. |
| Norman Park, GA | 1,060 | $51,475 | 36.7% |
| Washburn, ME | 1,060 | $47,266 | 41.9% |
| North Bend, OH | 1,060 | $126,206 | 55.2% |
| Rio Vista, TX | 1,060 | $82,409 | 1.3% |
| Lac Seul 28, ON | 1,060 | n/a | |
| New Richland, MN | 1,060 | $61,475 | 24.4% |