| Index | New London | Iowa | National |
| Income per capita | $32,504 | $42,672 | $44,883 |
| Median household income | $84,794 | $81,387 | $81,333 |
| Median income owner occupied | $97,963 | $98,724 | $106,172 |
| Median income renter occupied | $58,492 | $45,890 | $52,080 |
| Median earnings male | $54,785 | $54,047 | $54,343 |
| Median earnings female | $32,619 | $36,462 | $38,439 |
| Unemployment rate | 5.3% | 3.2% | 4.9% |
| Poverty level | 12.1% | 12.3% | 15.1% |

| Labour Type | Male | Female |
| Construction industry | 9.3% | 9.3% |
| Manufacturing sector | 25.7% | 25.7% |
| Financial & insurance services | 0.5% | 0.5% |
| Wholesale & retail services | 15.8% | 15.8% |
| Public administration | 4.2% | 4.2% |
| Transportation, warehousing & utilities | 8.0% | 8.0% |
| Education, health & social services | 23.9% | 23.9% |
| Other | 11.5% | 11.5% |
| City | Population | Household Income | National Avg. |
| Denmark, IA | 516 | $166,445 | 104.6% |
| Westwood, IA | 72 | $144,883 | 78.1% |
| Houghton, IA | 108 | $134,047 | 64.8% |
| Olds, IA | 169 | $102,524 | 26.1% |
| Beaverdale, IA | 918 | $100,146 | 23.1% |
| New London, IA | 2,520 | $84,794 | 4.3% |
| City | Population | Household Income | National Avg. |
| Willamina, OR | 2,520 | $72,408 | 11.0% |
| New Eagle, PA | 2,520 | $67,221 | 17.4% |
| Lawson, MO | 2,519 | $97,332 | 19.7% |
| Lennox, SD | 2,519 | $76,297 | 6.2% |
| Cumberland, WI | 2,519 | $55,781 | 31.4% |
| New London, IA | 2,520 | $84,794 | 4.3% |