| Index | New London | Iowa | National |
| Income per capita | $21,894 | $28,872 | $29,829 |
| Median household income | $56,075 | $54,570 | $55,322 |
| Median income owner occupied | $66,429 | $66,527 | $70,586 |
| Median income renter occupied | $38,603 | $30,828 | $35,192 |
| Median earnings male | $37,827 | $37,409 | $36,919 |
| Median earnings female | $22,553 | $25,115 | $26,250 |
| Unemployment rate | 4.1% | 3.1% | 4.7% |
| Poverty level | 12.1% | 12.3% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 9.3% | 9.3% |
| Manufacturing sector | 25.7% | 25.7% |
| Financial & insurance services | 0.5% | 0.5% |
| Wholesale & retail services | 15.8% | 15.8% |
| Public administration | 4.2% | 4.2% |
| Transportation, warehousing & utilities | 8.0% | 8.0% |
| Education, health & social services | 23.9% | 23.9% |
| Other | 11.5% | 11.5% |
| City | Population | Household Income | National Avg. |
| Denmark, IA | 504 | $112,308 | 103.0% |
| Westwood, IA | 71 | $98,750 | 78.5% |
| Houghton, IA | 104 | $91,250 | 64.9% |
| Olds, IA | 166 | $68,438 | 23.7% |
| Beaverdale, IA | 886 | $67,679 | 22.3% |
| New London, IA | 2,433 | $56,075 | 1.4% |
| City | Population | Household Income | National Avg. |
| New Eagle, PA | 2,433 | $45,891 | 17.0% |
| Blucher No. 343, SK | 2,433 | n/a | |
| Brundidge, AL | 2,432 | $33,914 | 38.7% |
| Hickman, NE | 2,432 | $100,250 | 81.2% |
| Lennox, SD | 2,432 | $52,197 | 5.6% |
| New London, IA | 2,433 | $56,075 | 1.4% |