| Index | New London | Iowa | National |
| Cost of living | 84 | 88 | 100 |
| Goods & Services | 92 | 94 | 100 |
| Groceries | 95 | 97 | 100 |
| Health care | 103 | 96 | 100 |
| Housing | 58 | 74 | 100 |
| Transportation | 100 | 99 | 100 |
| Utilities | 95 | 88 | 100 |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Cost of living index | |
| Goods & Services index | |
| Groceries index | |
| Health care index | |
| Housing index | |
| Transportation index | |
| Utilities index |
| Median Income | Per Year | Per Month | Max Budget (28% DTI) | Max Budget (36% DTI) |
| Owners | $97,963 | $8,164 | $2,286 | $2,939 |
| Renters | $58,492 | $4,874 | $1,365 | $1,755 |
| State | General Sales Tax | With Max Surtax |
| Iowa | 6% | 7% |
| State | Income Tax (Low) | Income Tax (High) |
| Iowa | 4.4% | 6% |
| Item | New London | National avg. | Difference |
| Haircut | $18.80 | $27.62 | 31.9% |
| Beauty Salon | $28.00 | $51.11 | 45.2% |
| Toothpaste | $4.11 | $4.09 | 0.4% |
| Shampoo | $1.21 | $1.54 | 21.5% |
| Movie | $11.55 | $12.88 | 10.3% |
| Yoga | $11.67 | $19.66 | 40.6% |
| Item | New London | National avg. | Difference |
| Ground Beef | $7.52 | $7.70 | 2.4% |
| Fried Chicken | $1.56 | $1.66 | 6.2% |
| Milk | $4.61 | $4.73 | 2.6% |
| Potatoes | $5.28 | $5.26 | 0.4% |
| Pizza | $13.90 | $12.76 | 8.9% |
| Beer | $10.19 | $10.55 | 3.4% |
| Item | New London | National avg. | Difference |
| Optometrist | $123.00 | $140.06 | 12.2% |
| Doctor | $183.60 | $153.82 | 19.4% |
| Dentist | $98.20 | $123.15 | 20.3% |
| Ibuprofen | $11.45 | $11.73 | 2.4% |
| Lipitor | $29.37 | $23.61 | 24.4% |
| Item | New London | National avg. | Difference |
| Home Price | $173,608.00 | $326,622.00 | 46.8% |
| Avg. Mortgage Payment | $1,682.46 | $2,480.25 | 32.2% |
| Apartment Rent | $997.00 | $1,444.00 | 31.0% |
| Item | New London | National avg. | Difference |
| Gasoline | $3.04 | $3.06 | 0.6% |
| Tire Balancing | $65.60 | $65.21 | 0.6% |
| Item | New London | National avg. | Difference |
| All Electricity | $205.61 | $220.12 | 6.6% |
| Phone | $191.50 | $195.71 | 2.2% |
| City | Population | Cost of Living Index | National Avg. |
| Beaverdale, IA | 918 | 95 | 5.2% |
| Rome, IA | 73 | 78 | 22.2% |
| Mount Union, IA | 140 | 78 | 21.7% |
| Salem, IA | 507 | 82 | 18.0% |
| Winfield, IA | 1,070 | 82 | 17.9% |
| New London, IA | 2,520 | 84 | 16.2% |
| City | Population | Cost of Living Index | National Avg. |
| Willamina, OR | 2,520 | 107 | 6.8% |
| New Eagle, PA | 2,520 | 87 | 12.7% |
| Lawson, MO | 2,519 | 85 | 15.2% |
| Lennox, SD | 2,519 | 87 | 12.9% |
| Cumberland, WI | 2,519 | 91 | 9.3% |
| New London, IA | 2,520 | 84 | 16.2% |