| Index | Gothenburg | Nebraska | National |
| Income per capita | $32,235 | $28,596 | $29,829 |
| Median household income | $66,096 | $54,384 | $55,322 |
| Median income owner occupied | $76,667 | $69,541 | $70,586 |
| Median income renter occupied | $40,046 | $32,466 | $35,192 |
| Median earnings male | $50,017 | $36,411 | $36,919 |
| Median earnings female | $32,321 | $24,833 | $26,250 |
| Unemployment rate | 1.7% | 2.9% | 4.7% |
| Poverty level | 6.5% | 12.4% | 15.1% |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Labour Type | Male | Female |
| Construction industry | 9.3% | 9.3% |
| Manufacturing sector | 18.9% | 18.9% |
| Financial & insurance services | 3.4% | 3.4% |
| Wholesale & retail services | 18.4% | 18.4% |
| Public administration | 2.9% | 2.9% |
| Transportation, warehousing & utilities | 16.1% | 16.1% |
| Education, health & social services | 12.2% | 12.2% |
| Other | 18.9% | 18.9% |
| City | Population | Household Income | National Avg. |
| Cozad, NE | 3,776 | $47,786 | 13.6% |
| Brady, NE | 505 | $44,621 | 19.3% |
| Willow Island, NE | 8 | $0 | 100.0% |
| Gothenburg, NE | 3,469 | $66,096 | 19.5% |
| City | Population | Household Income | National Avg. |
| Rochester, PA | 3,468 | $35,448 | 35.9% |
| Cuthbert, GA | 3,470 | $21,534 | 61.1% |
| Shady Spring, WV | 3,467 | $62,500 | 13.0% |
| Alnwick, NB | 3,467 | n/a | |
| Mount Pleasant, UT | 3,471 | $54,811 | 0.9% |
| Gothenburg, NE | 3,469 | $66,096 | 19.5% |