| Index | New London | Minnesota | National |
| Income per capita | $21,365 | $31,642 | $28,555 |
| Median household income | $43,021 | $60,828 | $53,482 |
| Median income owner occupied | $51,538 | $74,687 | $68,142 |
| Median income renter occupied | $28,523 | $31,748 | $33,219 |
| Median earnings male | $30,964 | $39,915 | $36,116 |
| Median earnings female | $23,984 | $27,655 | $25,692 |
| Unemployment rate | 2.4% | 4.5% | 5.8% |
| Poverty level | 12.9% | 11.5% | 15.6% |
| Labour Type | Male | Female |
| Construction industry | 31.8% | 0.0% |
| Manufacturing sector | 11.0% | 3.0% |
| Financial & insurance services | 1.4% | 3.6% |
| Wholesale & retail services | 11.0% | 7.2% |
| Public administration | 0.7% | 0.0% |
| Transportation, warehousing & utilities | 13.7% | 2.5% |
| Education, health & social services | 12.7% | 48.6% |
| Other | 17.8% | 35.4% |
| City, State | Population | Household Income | National Avg. |
| Regal, MN | 45 | $78,750 | 47% |
| St. Martin, MN | 331 | $60,833 | 14% |
| Spicer, MN | 1,317 | $55,673 | 4% |
| Atwater, MN | 1,012 | $47,102 | 12% |
| Kandiyohi, MN | 596 | $45,089 | 16% |
| New London, MN | 1,387 | $43,021 | 20% |
| City, State | Population | Household Income | National Avg. |
| Clarks Green, PA | 1,387 | $75,833 | 42% |
| Port Byron, NY | 1,387 | $44,886 | 16% |
| La Harpe, IL | 1,387 | $39,258 | 27% |
| Blue Ridge, GA | 1,387 | $28,523 | 47% |
| Muscoda, WI | 1,387 | $34,336 | 36% |
| New London, MN | 1,387 | $43,021 | 20% |