| Index | Normal | Illinois | National |
| Income per capita | $44,298 | $47,397 | $44,883 |
| Median household income | $87,049 | $88,967 | $81,333 |
| Median income owner occupied | $140,923 | $111,557 | $106,172 |
| Median income renter occupied | $35,872 | $52,117 | $52,080 |
| Median earnings male | $45,734 | $60,185 | $54,343 |
| Median earnings female | $29,766 | $40,368 | $38,439 |
| Unemployment rate | 2.5% | 6.6% | 4.9% |
| Poverty level | 24.9% | 14.0% | 15.1% |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Labour Type | Male | Female |
| Construction industry | 5.1% | 5.1% |
| Manufacturing sector | 6.9% | 6.9% |
| Financial & insurance services | 13.6% | 13.6% |
| Wholesale & retail services | 15.1% | 15.1% |
| Public administration | 3.2% | 3.2% |
| Transportation, warehousing & utilities | 3.9% | 3.9% |
| Education, health & social services | 23.9% | 23.9% |
| Other | 27.3% | 27.3% |
| City | Population | Household Income | National Avg. |
| Twin Grove, IL | 1,271 | $162,578 | 99.9% |
| Hudson, IL | 2,173 | $144,640 | 77.8% |
| Downs, IL | 1,446 | $138,056 | 69.7% |
| Goodfield, IL | 1,006 | $133,304 | 63.9% |
| Kappa, IL | 234 | $132,968 | 63.5% |
| Normal, IL | 55,834 | $87,049 | 7.0% |
| City | Population | Household Income | National Avg. |
| Apple Valley, MN | 55,842 | $135,624 | 66.8% |
| Aloha, OR | 55,865 | $112,807 | 38.7% |
| Elyria, OH | 55,802 | $66,469 | 18.3% |
| Brookhaven, GA | 55,874 | $151,712 | 86.5% |
| Westchester, FL | 55,883 | $91,959 | 13.1% |
| Normal, IL | 55,834 | $87,049 | 7.0% |