| Index | Normal | Illinois | National |
| Income per capita | $29,948 | $31,502 | $29,829 |
| Median household income | $58,381 | $59,196 | $55,322 |
| Median income owner occupied | $95,993 | $75,354 | $70,586 |
| Median income renter occupied | $23,856 | $34,488 | $35,192 |
| Median earnings male | $30,730 | $40,474 | $36,919 |
| Median earnings female | $20,052 | $27,197 | $26,250 |
| Unemployment rate | 2.4% | 5.3% | 4.7% |
| Poverty level | 24.9% | 14.0% | 15.1% |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Labour Type | Male | Female |
| Construction industry | 5.1% | 5.1% |
| Manufacturing sector | 6.9% | 6.9% |
| Financial & insurance services | 13.6% | 13.6% |
| Wholesale & retail services | 15.1% | 15.1% |
| Public administration | 3.2% | 3.2% |
| Transportation, warehousing & utilities | 3.9% | 3.9% |
| Education, health & social services | 23.9% | 23.9% |
| Other | 27.3% | 27.3% |
| City | Population | Household Income | National Avg. |
| Twin Grove, IL | 1,243 | $109,191 | 97.4% |
| Hudson, IL | 2,128 | $96,538 | 74.5% |
| Downs, IL | 1,417 | $92,288 | 66.8% |
| Goodfield, IL | 977 | $89,167 | 61.2% |
| Kappa, IL | 225 | $87,500 | 58.2% |
| Normal, IL | 54,699 | $58,381 | 5.5% |
| City | Population | Household Income | National Avg. |
| Port Arthur, TX | 54,705 | $37,794 | 31.7% |
| Brookhaven, GA | 54,727 | $101,607 | 83.7% |
| West Haven, CT | 54,666 | $64,255 | 16.1% |
| Lenexa, KS | 54,804 | $90,487 | 63.6% |
| Cathedral City, CA | 54,812 | $50,350 | 9.0% |
| Normal, IL | 54,699 | $58,381 | 5.5% |