| Index | Nichols | Iowa | National |
| Income per capita | $25,194 | $28,872 | $29,829 |
| Median household income | $58,409 | $54,570 | $55,322 |
| Median income owner occupied | $59,659 | $66,527 | $70,586 |
| Median income renter occupied | $40,313 | $30,828 | $35,192 |
| Median earnings male | $40,750 | $37,409 | $36,919 |
| Median earnings female | $26,579 | $25,115 | $26,250 |
| Unemployment rate | 1.6% | 3.1% | 4.7% |
| Poverty level | 2.7% | 12.3% | 15.1% |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Labour Type | Male | Female |
| Construction industry | 18.6% | 18.6% |
| Manufacturing sector | 40.2% | 40.2% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 9.8% | 9.8% |
| Public administration | 0.0% | 0.0% |
| Transportation, warehousing & utilities | 9.8% | 9.8% |
| Education, health & social services | 6.9% | 6.9% |
| Other | 11.8% | 11.8% |
| City | Population | Household Income | National Avg. |
| University Heights, IA | 1,332 | $90,331 | 63.3% |
| Cotter, IA | 21 | $88,750 | 60.4% |
| Fruitland, IA | 1,270 | $84,418 | 52.6% |
| Lone Tree, IA | 1,390 | $68,971 | 24.7% |
| Riverside, IA | 1,021 | $66,852 | 20.8% |
| Nichols, IA | 376 | $58,409 | 5.6% |
| City | Population | Household Income | National Avg. |
| Cantua Creek, CA | 376 | $36,694 | 33.7% |
| Culdesac, ID | 376 | $41,250 | 25.4% |
| Eastlake, MI | 376 | $46,681 | 15.6% |
| Franklin, NY | 376 | $65,476 | 18.4% |
| Bowersville, OH | 376 | $37,450 | 32.3% |
| Nichols, IA | 376 | $58,409 | 5.6% |