| Index | New London | Texas | National |
| Income per capita | $24,263 | $27,828 | $29,829 |
| Median household income | $45,474 | $54,727 | $55,322 |
| Median income owner occupied | $45,603 | $70,980 | $70,586 |
| Median income renter occupied | $0 | $36,330 | $35,192 |
| Median earnings male | $44,063 | $36,153 | $36,919 |
| Median earnings female | $26,827 | $25,035 | $26,250 |
| Unemployment rate | 2.9% | 4.1% | 4.7% |
| Poverty level | 12.4% | 16.7% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 11.7% | 11.7% |
| Manufacturing sector | 12.9% | 12.9% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 10.5% | 10.5% |
| Public administration | 0.4% | 0.4% |
| Transportation, warehousing & utilities | 16.1% | 16.1% |
| Education, health & social services | 1.6% | 1.6% |
| Other | 46.8% | 46.8% |
| City | Population | Household Income | National Avg. |
| Liberty City, TX | 2,092 | $70,192 | 26.9% |
| Lakeport, TX | 1,247 | $61,500 | 11.2% |
| Kilgore, TX | 14,824 | $55,810 | 0.9% |
| New Chapel Hill, TX | 715 | $53,897 | 2.6% |
| Arp, TX | 1,402 | $52,159 | 5.7% |
| New London, TX | 1,260 | $45,474 | 17.8% |
| City | Population | Household Income | National Avg. |
| Sanford, CO | 1,260 | $40,341 | 27.1% |
| Surf City, NJ | 1,260 | $94,750 | 71.3% |
| Houston, PA | 1,260 | $56,563 | 2.2% |
| Ardmore, TN | 1,260 | $38,929 | 29.6% |
| Cambridge, WI | 1,260 | $77,955 | 40.9% |
| New London, TX | 1,260 | $45,474 | 17.8% |