| Index | New London | Texas | National |
| Income per capita | $36,568 | $41,777 | $44,883 |
| Median household income | $66,957 | $80,880 | $81,333 |
| Median income owner occupied | $66,854 | $107,635 | $106,172 |
| Median income renter occupied | $0 | $54,463 | $52,080 |
| Median earnings male | $65,902 | $53,620 | $54,343 |
| Median earnings female | $39,050 | $36,296 | $38,439 |
| Unemployment rate | 3.0% | 4.3% | 4.9% |
| Poverty level | 12.4% | 16.7% | 15.1% |


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| Labour Type | Male | Female |
| Construction industry | 11.7% | 11.7% |
| Manufacturing sector | 12.9% | 12.9% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 10.5% | 10.5% |
| Public administration | 0.4% | 0.4% |
| Transportation, warehousing & utilities | 16.1% | 16.1% |
| Education, health & social services | 1.6% | 1.6% |
| Other | 46.8% | 46.8% |
| City | Population | Household Income | National Avg. |
| Liberty City, TX | 2,173 | $106,007 | 30.3% |
| Lakeport, TX | 1,297 | $90,306 | 11.0% |
| Kilgore, TX | 15,388 | $84,154 | 3.5% |
| New Chapel Hill, TX | 732 | $79,961 | 1.7% |
| Arp, TX | 1,445 | $79,154 | 2.7% |
| New London, TX | 1,293 | $66,957 | 17.7% |
| City | Population | Household Income | National Avg. |
| Athena, OR | 1,293 | $91,609 | 12.6% |
| Benton, TN | 1,293 | $54,814 | 32.6% |
| Tellico Plains, TN | 1,293 | $46,630 | 42.7% |
| Munday, TX | 1,293 | $81,959 | 0.8% |
| Westfield, WI | 1,293 | $68,190 | 16.2% |
| New London, TX | 1,293 | $66,957 | 17.7% |