| Index | Lead | South Dakota | National |
| Income per capita | $42,195 | $41,166 | $44,883 |
| Median household income | $67,005 | $77,914 | $81,333 |
| Median income owner occupied | $92,471 | $100,475 | $106,172 |
| Median income renter occupied | $49,723 | $45,187 | $52,080 |
| Median earnings male | $55,610 | $52,540 | $54,343 |
| Median earnings female | $33,454 | $36,073 | $38,439 |
| Unemployment rate | 2.6% | 2.9% | 4.9% |
| Poverty level | 17.1% | 14.0% | 15.1% |


Why stop at city-to-city? With Local Insights, you can compare neighborhoods, zip codes, or even exact addresses. Access 300+ hyperlocal data points—from schools and crime to housing and amenities—to see which area is the better fit.
| Labour Type | Male | Female |
| Construction industry | 13.8% | 13.8% |
| Manufacturing sector | 0.0% | 0.0% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 6.8% | 6.8% |
| Public administration | 9.3% | 9.3% |
| Transportation, warehousing & utilities | 3.9% | 3.9% |
| Education, health & social services | 8.8% | 8.8% |
| Other | 55.2% | 55.2% |
| City | Population | Household Income | National Avg. |
| North Spearfish, SD | 2,322 | $96,754 | 19.0% |
| Spearfish, SD | 12,076 | $74,946 | 7.9% |
| Whitewood, SD | 1,014 | $67,871 | 16.6% |
| Sturgis, SD | 7,137 | $65,476 | 19.5% |
| Deadwood, SD | 1,630 | $61,978 | 23.8% |
| Lead, SD | 3,089 | $67,005 | 17.6% |
| City | Population | Household Income | National Avg. |
| Baltimore, OH | 3,089 | $62,670 | 22.9% |
| Milton, DE | 3,090 | $90,206 | 10.9% |
| Delphi, IN | 3,091 | $68,439 | 15.9% |
| Cliffwood Beach, NJ | 3,091 | $147,093 | 80.9% |
| Sherwood, WI | 3,091 | $166,949 | 105.3% |
| Lead, SD | 3,089 | $67,005 | 17.6% |